Creating and optimizing campaigns (Traffic, Lead, Conversions, App Install, Brand Awareness, etc.)
Deep understanding of Campaign Structure: Campaign > Ad Set > Ad.
A/B Testing (Creative, Audience, Placement, CTA).
Custom Audience: Website Visitors, CRM Lists, Video Viewers, Engaged Users.
Lookalike Audiences creation and optimization.
Interest and behavior-based targeting.
Installation and verification of Meta Pixel.
Setup of Standard Events (Purchase, Add to Cart, Lead, etc.) and Custom Conversions.
Creating full-funnel campaigns: Awareness → Consideration → Conversion.
Familiarity with tools like Google Analytics, Meta Ads Reporting, UTMs.
Collaborating with designers and copywriters to create high-performing creatives.
Understanding ad policies, video ad specs, image quality, headline hooks.
Manual and Automated Bidding.
Scaling strategies: Horizontal vs. Vertical Scaling.
ROAS & CPA management.
Daily/Weekly performance analysis.
Generating insights from reports.
Suggesting campaign improvements based on KPIs (CPC, CTR, ROAS, CPL).
Following the latest changes in ad policies and algorithm.
Ensuring compliance to avoid ad account bans.