To manage and enhance the customer lifecycle by ensuring superior customer service, prompt communication, data accuracy, and engagement activities to drive customer satisfaction, loyalty, and business growth.
Maintain accurate and updated customer information in the CRM system.
Track inquiries, test drives, bookings, deliveries, and services.
Ensure proper classification and segmentation of customers.
Follow up on leads via calls, SMS, and email.
Coordinate test drives and appointments for the sales team.
Ensure timely follow-ups and record customer interactions in CRM software.
Execute post-sale and post-service follow-up calls.
Design and run customer engagement campaigns (e.g., festive greetings, loyalty programs).
Monitor repeat customers and customer churn.
Collect customer feedback on sales and service experiences.
Address and resolve complaints by coordinating with the respective departments.
Track complaint resolution TAT and satisfaction score (CSAT/NPS).
Send reminders for free services, paid services, insurance renewals, etc.
Support the service team in retaining customers and upselling value-added services.
Monitor customer satisfaction after each service.
Generate daily, weekly, and monthly CRM performance reports.
Analyze trends in customer behavior and report insights.
Present data-driven suggestions to management for improvements.
Ensure CRM processes are followed as per OEM and dealership standards.
Handle customer data responsibly in compliance with data protection policies.
Excellent communication and interpersonal skills
Strong follow-up and relationship-building abilities
Proficient in CRM software (e.g., Auto DMS, Salesforce, MS Dynamics)
Analytical and reporting skills
Attention to detail and data accuracy
Customer-first mindset
Graduate or Postgraduate (preferred: Marketing, Business Administration)
1–5 years of experience in CRM, preferably in the automobile industry
Familiarity with dealership management systems (DMS)