We are looking for a results-driven Google Ads Specialist to manage and optimize paid search campaigns for our diverse client portfolio. The ideal candidate is analytical, creative, and passionate about driving ROI through digital advertising.
Key Responsibilities:
Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube).
Perform keyword research and competitor analysis.
Monitor campaign performance and optimize for conversions and ROI.
Write compelling ad copy and A/B test ad creatives.
Collaborate with the design and content teams for landing page improvements.
Provide detailed reporting and insights using Google Ads, Google Analytics, and Data Studio.
Stay updated with industry trends, algorithm changes, and platform updates.
Requirements:
Proven experience managing Google Ads campaigns (certifications are a plus).
Strong understanding of PPC strategies and analytics tools.
Proficiency in Google Ads, Google Analytics, and Google Tag Manager.
Good communication and reporting skills.
Ability to work independently and as part of a collaborative teamc