Marketing Executive

Job Description: Marketing Executive

Location: Splendora Sales Office, Yashwant Nagar, Vasai East (Imperial Lifestyle Pvt Ltd)
Department: Marketing
Employment Type: Full-Time

About the Role

We are seeking a creative, strategic, and results-driven Marketing Executive to manage and strengthen the online presence of Imperial Lifestyle Pvt. Ltd. The candidate will be responsible for planning, developing, and executing digital marketing strategies to enhance brand visibility, promote company projects and services, generate leads, and drive customer engagement across all digital platforms.

The role involves managing social media channels, digital campaigns, website content, paid advertisements, and performance analytics to ensure consistent brand positioning and measurable business growth. The ideal candidate should be proactive, innovative, and aligned with the company’s premium and professional brand identity.

Key Responsibilities

·         Develop and implement comprehensive digital marketing strategies aligned with the company’s business objectives.

·         Manage and grow the company’s presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).

·         Plan and execute paid advertising campaigns (Google Ads, Meta Ads) to generate quality leads and increase brand visibility.

·         Create engaging content including posts, reels, videos, brochures, emailers, and website updates.

·         Coordinate with sales, CRM, and project teams to design campaigns for property launches, promotions, and events.

·         Monitor digital campaign performance using analytics tools and prepare monthly performance reports.

·         Manage website content, SEO optimization, and ensure regular updates of projects and company information.

·         Handle online inquiries, comments, and messages to maintain strong customer engagement.

·         Oversee branding consistency across all digital communication channels.

·         Stay updated with latest digital marketing trends, tools, and competitor activities.

·         Support lead generation activities and ensure proper data tracking and reporting.

·         Coordinate with external agencies, designers, and vendors when required.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Mass Media, Communications, or a related field.

• 1–3 years of experience in social media or digital marketing (experience in Real Estate sector preferred).

• Strong knowledge of social media platforms and analytics tools.

• Creativity in content writing, captioning, and storytelling.

• Basic graphic designing skills (Canva/Photoshop/CorelDraw).

• Video editing skills

• Ability to handle photography/videography.

• Excellent communication and interpersonal skills.

• Ability to work under deadlines and manage multiple tasks.

Key Competencies

• Creativity & Innovation

• Strong Communication

• Time Management

• Attention to Detail

• Brand Understanding

• Team Collaboration

• It is a Full Time Marketing job for candidates with 1 - 3 years of experience.