1. Calling & Lead Generation
Make outbound calls to prospective students and parents from provided databases, school lists, or marketing leads.
Explain educational programs, admission processes, and counselling services in a clear and engaging manner.
Identify and generate qualified leads for both offline and online counselling.
Conduct timely follow-ups with interested students until counselling is completed.
2. Student Footfall Generation
Persuade students and parents to visit the centre for face-to-face counselling.
Achieve assigned monthly student footfall targets.
Coordinate with counsellors and front desk for smooth handling of walk-ins.
Follow up with confirmed visitors to ensure maximum attendance.
3. Online Counselling Lead Generation
Generate quality leads for tele-counselling or virtual counselling sessions.
Schedule online appointments and share details with both the student and counsellor.
Maintain detailed daily and weekly reports of online leads and outcomes.
4. Data Management & Reporting
Update CRM or Excel tracker with call status, follow-ups, and visit details daily.
Submit daily and weekly reports (calls made, leads generated, footfalls achieved).
Ensure accuracy and timeliness in maintaining lead databases.
5. Communication & Coordination
Coordinate effectively with marketing, counselling, and HR teams for lead conversions.
Maintain polite, professional, and persuasive communication with students and parents.
Follow approved calling scripts and adhere to DreamDesk’s communication standards.
6. Performance and Goal Achievement
Consistently achieve or exceed individual targets and goals set for Tele-Counsellors.
Maintain a professional attitude in communication, presentation, and engagement with prospective students.
Demonstrate ownership and accountability for personal performance metrics.
7. Training and Development
Actively participate in all training and development programs as scheduled.
Stay updated on Company’s latest courses, admission policies, and educational offerings.
Enhance communication, product knowledge, and sales skills through continuous learning.
8. Conduct & Professionalism
Uphold punctuality, attendance, and professional conduct at all times.
Handle student and institutional data with complete confidentiality.
Represent The Company positively and ethically in all interactions.
Make outbound calls, explain courses, generate qualified leads, and follow up till counselling.
Encourage students and parents to visit the centre and achieve monthly walk-in targets.
Generate and schedule online counselling sessions and maintain daily and weekly lead reports.
Update CRM or Excel with call status, follow-ups, and submit accurate daily reports.
Coordinate with counsellors and marketing teams, maintaining polite and persuasive communication.
Meet daily and monthly call and conversion targets with a positive and professional approach.
Participate in training sessions, stay updated on company courses, and improve sales skills.
Maintain punctuality, data confidentiality, and represent the company with integrity.
Key Performance Indicators (KPIs):
Number of calls made per day
Number of qualified leads generated (offline & online)
Student footfall achieved
Conversion ratio (lead to counselling/admission)
Accuracy and timeliness of data/reporting
Participation in training and skill improvement sessions
Qualifications & Skills Required:
Minimum Qualification: Graduate or pursuing graduation (any stream)
Excellent communication skills in English, Hindi, and local language
Confident, polite, and persuasive speaking ability
Basic computer knowledge (MS Excel, CRM preferred)
Prior experience in telecalling, counselling, or customer engagement preferred