Manage and maintain the CRM system
Update and organize customer data to ensure accuracy and completeness
Segment customer data for targeted campaigns and communication
Collaborate with marketing and sales teams to run CRM-based campaigns
Analyze customer behavior and suggest improvements for retention
Track KPIs like customer lifetime value and engagement levels
Generate reports and dashboards for management reviews
Ensure timely follow-ups and communication with leads and existing customers
Troubleshoot system issues and coordinate with IT or CRM vendors when necessary
Train internal teams on CRM usage and best practices