We are seeking a highly motivated and detail-oriented Lead Generation Executive to join our sales and marketing team. The ideal candidate will be responsible for identifying and qualifying new business opportunities by generating leads through various channels. This role is critical to building a strong sales pipeline and driving company growth.
Conduct research to identify potential leads and target markets.
Generate leads through cold calling, emailing, social media, and other digital outreach.
Qualify leads based on predefined criteria and schedule appointments for the sales team.
Maintain and update the lead database in the CRM system.
Collaborate with sales and marketing teams to develop lead generation strategies.
Monitor, analyze, and report on lead generation metrics and KPIs.
Stay up-to-date with industry trends and market intelligence.
Follow up with prospective clients to maintain engagement and move them through the sales funnel.