Job Title: B2B Lead Generation Executive (Email Marketing)
Job Overview:
We are seeking a proactive and detail-oriented B2B Lead Generation Executive (Email Marketing) to join our team. In this role, you will assist in creating and executing targeted email marketing campaigns to generate high-quality leads for our business. This internship provides an excellent opportunity to gain hands-on experience in email marketing and lead generation within a B2B environment.
Key Responsibilities:
Develop and execute targeted email marketing campaigns to generate and nurture leads.
Conduct research to identify potential B2B clients and key decision-makers within target industries.
Build and maintain an accurate and up-to-date database of email contacts.
Create compelling and personalized email content to engage recipients and drive conversions.
Monitor and analyze email campaign performance metrics (e.g., open rates, click through rates, response rates).
Optimize email campaigns based on performance data and industry best practices.
Assist in the segmentation of email lists to ensure tailored messaging for different audience segments.
Collaborate with the sales and marketing teams to align email marketing strategies with overall lead generation goals.
Maintain and update CRM systems with detailed information on leads and campaign outcomes.
Participate in team meetings and contribute ideas for improving email marketing efforts.
Qualifications:
Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
Basic understanding of email marketing principles and best practices.
Strong written and verbal communication skills.
Ability to work independently and as part of a team.
Detail-oriented and organized with the ability to manage multiple tasks simultaneously.
Preferred Skills:
Experience with email marketing platforms and CRM systems. Understanding of B2B sales and marketing processes.
Experience with lead generation tools and platforms (e.g., LinkedIn Sales Navigator, ZoomInfo).
Previous experience in a sales or marketing role is a plus.
Benefits:
Gain practical experience in B2B lead generation and email marketing.
Mentorship and guidance from experienced marketing professionals.
Opportunity to work in a dynamic and collaborative environment.
Potential for full-time employment upon successful completion of the internship.
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