Lead Generation Specialist – IT Services
Location: Jaipur, Rajasthan
Experience: 2 years minimum in B2B lead generation, ideally within IT services or consulting
About the Role
We’re an IT services and consulting firm delivering custom software, cloud, and digital solutions. We’re hiring a Lead Generation Specialist to build and maintain a strong lead pipeline using LinkedIn Sales Navigator, Apollo.ai (or Lusha), and traditional outreach methods.
Responsibilities
Prospecting & research-Identify potential clients using LinkedIn Sales Navigator, Apollo.ai or Lusha, industry reports, company websites, and other sources
Cold outreach- Conduct high-volume outbound efforts: 30–50+ cold calls/day and 20–30 personalized emails/day to engage decision-makers
Lead qualification-Evaluate leads by budget, tech stack, pain points, and decision-making authority; document status and hand off SQLs to sales
CRM and activity tracking-Maintain CRM (e.g. Salesforce, HubSpot), logging calls, emails, LinkedIn touchpoints, and lead details. Track KPIs: leads generated, conversion rates, meetings booked
Data-driven optimization-Run A/B tests on messaging, review response metrics, refine outreach strategies
Collaboration-Work with sales and marketing to update ICPs, messaging, and campaign strategies. Provide insights on market trends and competitors .
Required Qualifications
2 years of lead generation, SDR, or inside sales experience in IT services or consulting
Hands-on experience with LinkedIn Sales Navigator and Apollo.ai or Lusha
Proven track record in cold calling and cold emailing (high-volume outreach)
Comfortable with CRM platforms (e.g., HubSpot, Salesforce) and lead management
Strong research, analytical, and written/verbal communication skills
Organized, self-driven, and results-oriented