Job Title: Channel Sales Manager – B2B Portal
Location: Tirupur, Erode, Trichy, Madurai, Hosur and Salem.
Department: Sales / Channel Management
Reports To: VP – Channel Sales
Employment Type: Full-time
Job Summary:
We are seeking a highly motivated and experienced Channel Sales Manager to drive growth and manage our partner ecosystem through our B2B portal. This role is responsible for developing and managing channel sales strategies, onboarding and enabling partners/distributors/resellers, and achieving sales targets through indirect channels.
Key Responsibilities:
Channel Strategy & Planning:
Develop and implement effective channel sales strategies tailored for the B2B portal.
Identify, onboard, and manage new channel partners and resellers.
Set revenue and growth targets for channel partners.
Partner Relationship Management:
Act as the primary point of contact for B2B channel partners.
Build and maintain strong, long-lasting partner relationships.
Drive partner engagement, motivation, and enablement programs.
Sales Enablement:
Train partners on portal usage, products, pricing models, promotions, and sales tools.
Collaborate with marketing to develop co-branded campaigns and digital assets for partners.
Performance Monitoring:
Track partner performance and sales metrics using CRM and portal analytics.
Provide regular reports, forecasts, and insights to senior leadership.
Take corrective actions to improve underperforming partners.
Portal Optimization:
Work with internal teams to enhance portal functionality, user experience, and partner satisfaction.
Gather feedback from channel users to inform feature enhancements and service improvements.
Qualifications:
Bachelor’s degree in Business, Sales, Marketing, or a related field; MBA is a plus.
5+ years of experience in B2B channel sales, with at least 2 years managing digital platforms or e-commerce portals.
Proven track record of exceeding channel sales targets.
Strong understanding of B2B sales models, digital sales processes, and partner ecosystems.
Proficiency with CRM tools (e.g., Salesforce, HubSpot) and B2B portal platforms.
Excellent communication, negotiation, and relationship management skills.
Analytical mindset with the ability to use data for decision-making and forecasting.
Till getting business from profitable business from the partner the candidate must do direct sales from the month of joining to achieve the given monthly target.
Preferred Attributes:
Experience with B2B e-commerce or SaaS platforms.
Exposure to multi-channel sales strategies in industrial, tech, or wholesale sectors.
Knowledge of partner incentive programs, MDF (Market Development Funds), or co-op marketing.
What We Offer:
Competitive salary and performance-based incentives
Dynamic and fast-paced work environment
Opportunities for career advancement
Comprehensive benefits package