The Business Development Manager (BDM) plays a pivotal role in driving business growth through lead generation, market penetration, and client acquisition. The BDM is responsible for identifying potential customers, building strong customer relationships, and achieving sales targets through structured marketing and sales strategies, primarily in the chit fund/financial services domain.
Key Responsibilities:
Sales & Business Development:
Identify and develop new business opportunities in the chit fund, insurance, and financial services sectors.
Plan and execute field marketing activities to promote the company’s schemes and generate high-value leads.
Achieve individual and team sales targets as per company goals (monthly, quarterly, and annually).
Handle high-value client accounts, ensuring revenue generation from ₹2.5 million to ₹500 million through successful chit fund bookings.
Conduct market research to identify new segments and customer needs.
Customer Relationship Management:
Build and maintain long-term relationships with customers to drive repeat business.
Regularly meet with prospective and existing customers to understand their needs and propose suitable schemes.
Ensure smooth onboarding of customers, manage enrollments, and oversee cheque collections and documentation.
Maintain a professional and positive rapport with all clients and stakeholders.
Team Management:
Coordinate with Telecallers and field sales teams to secure appointments and convert them into bookings.
Provide ongoing training, motivation, and guidance to team members to help them achieve their targets.
Actively support and manage team performance and development.
Operational Responsibilities:
Attend daily team meetings, morning briefings, and prayer sessions.
Maintain a well-organized and regularly updated customer database.
Prepare and submit Daily Sales Reports (DSR) and monthly performance reports to management.
Adhere to company guidelines on dress code, personal grooming, and professional conduct.
Maintain a strong understanding of the company’s products and continuously improve product knowledge.
Compliance & Professional Conduct:
Follow ethical sales practices and ensure compliance with all company policies and financial regulations.
Handle customer data responsibly and securely.
Communicate in a positive, business-oriented manner with customers and peers.
Key Performance Indicators (KPIs):
Monthly Chit Booking Target Achievement
Number of Appointments Secured & Converted
Customer Retention Rate
Database Accuracy and Readiness
Team Target Achievement
Revenue Growth