Job Summary: The Business Development Executive (BDE) is responsible for executing direct, tele, and web-based marketing strategies, focusing on domestic clients. This role involves building and maintaining strong relationships with key stakeholders such as authors, reviewers, editors, subscribers, and booksellers. The BDE collaborates with internal teams to strategize and implement effective marketing plans, manages databases, and ensures the efficient distribution of marketing materials
Key Responsibilities:
● Execute delegated direct, tele, and web-based marketing activities, targeting domestic clients.
● Build and maintain positive relationships with a variety of stakeholders, including authors, reviewers, editors, and subscribers/booksellers.
● Collaborate with Publication Research Executives and Publication Coordinators to strategize and develop effective marketing plans.
● Coordinate with institutional and corporate clients, including domestic and international vendors, subscribers, and buyers of journals, books, and reports.
● Manage and maintain relevant databases for client and vendor records.
● Organize and oversee the production of marketing materials, including brochures, flyers, and posters, ensuring their effective distribution.
● Analyze monthly and yearly sales figures to monitor stock levels and identify potential issues.
● Conduct market research, assess brand awareness, carry out customer surveys, and analyze customer demands to inform marketing strategies.
● Provide support for customer service, sales, and other marketing activities as required.
● Perform any other duties assigned by the Director.