1. Monthly posting of reals, stories, posts on FB and IG as per defined and agreed marketing strategy
2. Social Media optimization to ensure high quality contents are posted that brings more public attention and conversion
3. Help building and optimizing digital sales growth and marketing strategy.
4. Various report generation using AI tools
5. Customer relationship management and Feedback Management as per defined and agreed strategy
6. Engaging and exploring local area marketing, gorilla marketing
7. Effective use of Canva tool for creating on the go visuals for Social Media Marketing. Using Other Canva functionalities
8. Setting up and manage Café Dlite on Food aggregator platform
9. Execution of various campaigns such as awareness, Lead and traffic campaigns successfully.
10. Effective use of various AI tools for performance marketing, and following data driven approach and optimization through campaign monitoring
11. Effectively handling of Google Ads and Linkedin accounts of café Dlite
12. Working on paid media and advertising in cost effective way
13. Reporting and compilations of various reports on content performance, like reach, likes, engagements, and impressions.
14. Market research, business and competitor’s analysis
15. Ensuring consistency across all platforms
16. Work towards achieving marketing goal by maintaining business values
17. Building Business presentations using Power Point and other AI tools
18. Cold calling to customers in order to seek real time feedback and making improvement in operations
19. Must have proper skills in regards to documentations, folder management etc
20. POS management like reporting, inventory management, basic accounting etc
Campaign strategy & Planning
Content creation & mgmt.
SEO & SEM
SMM
Collaboration & Coordination
Reporting and Analysis
Meta ads, FB ads, Paid Ads mgmt.
Email marketing
Skills:
Creative and innovative
Critical thinking
Logical and visual thinking
Problem solving abiltiies
Team work
Discipline and time management, task management
Knowledge of various social media platforms
Prior experience working on various SMM tools
Data analysis understanding of various tools and terms to stay updated with industry trend
Hungry for learning and be adaptive and adoptive
Good at and having hands on – building SOP’s and WIG
Ability to train freshers
Maintaining meeting minutes and should have hands on MS tools
Ability to think out of the Box
Knowledge of paid social media advertising
Multi-tasking abilities and able to work on deadlines
Target and customer driven mindset
Optimistic and futuristic approach
Effective communication and inter personal skills
Result Oriented and Detail oriented mindset
Sincere and just do it attitude for given tasks
Familiarity with social media post scheduler tools
Ability to write catchy contents
Understanding of basic marketing principles and best practices
Be an Initiator more than follower
Understanding current digital trends
Contributing to self and business growth / expansion