Area Sales Head focuses on building and managing relationships with indirect sales partners (like distributors, resellers, or affiliates) to drive revenue through those channels. They are responsible for developing and executing strategies to recruit, train, support, and manage partners, ensuring they meet company goals and maximize sales.
Key Responsibilities:
Partner Relationship Management:
Develop and maintain strong relationships with existing partners, and identify and onboard new partners to expand the channel network.
Sales Strategy and Execution:
Develop and implement sales strategies, programs, and tactics to drive sales and achieve revenue targets.
Partner Performance Management:
Monitor and analyze partner performance, identify areas for improvement, and provide coaching and support to enhance their success.
Sales Enablement:
Provide partners with the resources, training, and tools they need to effectively sell the company's products or services.
Collaboration and Communication:
Work closely with internal teams (sales, marketing, product) to ensure alignment and effective communication across the channel.
Market Analysis and Trend Monitoring:
Stay informed about market trends, competitor activities, and emerging opportunities within the channel.
Revenue Forecasting and Budget Management:
Develop and manage sales forecasts and budgets, ensuring alignment with overall company goals.
Conflict Resolution:
Identify and resolve conflicts or challenges that may arise within the channel.
Skills and Qualifications:
Experience: Typically requires several years of experience in sales, or business development.
Leadership and Communication: Strong leadership, communication, and interpersonal skills are essential for effectively managing and motivating partners.
Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
Strategic Thinking: Ability to develop and execute channel sales strategies that align with company goals.
Problem-Solving: Ability to identify and resolve challenges that may arise within the channel.
Knowledge of Sales Techniques and Strategies: Familiarity with various sales techniques and strategies, including relationship building, lead generation, and closing sales.