We are seeking a creative and data-driven Social Media Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement across all social media platforms
Key Responsibilities
Develop and execute social media campaigns aligned with overall marketing goal
Create, curate, and manage engaging content for platforms such as Instagram, Facebook, LinkedIn, Twitter/X, and TikToK
Analyze social media performance metrics and use insights to optimize strateg
Monitor trends, tools, and applications in social media marketing and apply relevant best practice
Collaborate with designers, copywriters, and other marketing team members to support campaigns and brand messagin
Engage with followers, respond to queries, and build a strong online communit
Run paid social advertising campaigns and manage budgets effectivel
Requirements
Bachelor’s degree in Marketing, Communications, or related fiel
Proven experience in social media marketing or a similar rol
Strong understanding of platform algorithms and analytics tools (e.g., Meta Business Suite, Google Analytics
Excellent written and visual communication skill
Ability to think creatively and work independently in a fast-paced environment