We are seeking a creative and strategic Social Media Marketing Specialist to manage our online presence across various platforms. This role is responsible for developing, implementing, and managing marketing campaigns that promote our brand and products, engage our audience, and drive traffic and conversions.
Develop and implement social media strategies to align with business goals
Create, curate, and manage published content (images, video, written) across platforms such as Facebook, Instagram, LinkedIn, Twitter/X and others
Monitor SEO and user engagement, and suggest content optimization
Analyze social media metrics and create performance reports
Stay up to date with current trends, tools, applications, design strategies, and technologies in social media
Collaborate with designers, copy writers, and other marketing team members to ensure brand consistency
Plan and execute paid social media advertising campaigns
Respond to comments and inquiries in a timely manner to foster community engagement
Bachelor's degree in Marketing, Communications, or a related field
Proven work experience as a Social Media Manager or similar role
Excellent knowledge of Facebook, Twitter/X, LinkedIn, Instagram and other social media best practices
Understanding of SEO, web traffic metrics, and social media KPIs
Proficiency in design tools (e.g., Canva, Adobe Creative Suite) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
Strong copywriting and communication skills
Ability to multitask and manage multiple projects in a fast-paced environment
Experience with paid advertising platforms (Facebook Ads Manager, LinkedIn Ads, etc.)
Knowledge of influencer marketing and content partnerships
Video editing and basic animation skills are a plus