Develop, implement, and manage social media strategy across platforms (Instagram, Facebook, LinkedIn, X (formerly Twitter), TikTok, YouTube, etc.).
Create engaging and visually appealing content (text, image, video, and stories).
Schedule and publish posts using tools like Hootsuite, Buffer, or native platform schedulers.
Monitor, respond to, and engage with audience interactions and DMs in a timely and professional manner.
Analyze social media performance using analytics tools; prepare monthly reports with insights and recommendations.
Collaborate with the design, content, and marketing teams to align campaigns with broader marketing goals.
Stay up-to-date with social media trends, platform updates, and best practices.
Manage and optimize paid social media campaigns in collaboration with the digital team.
Support influencer outreach and partnerships as needed.