Responsibilities:
Keyword Research - Conduct research to identify relevant and high-performing keywords that users might search for, and strategically incorporate them into website content.
On-Page Optimization - Optimize website pages by optimizing meta tags (titles, descriptions), headers, content, URLs, and internal linking to improve their relevance and search engine rankings.
Content Optimization- Ensure that the website's content is of high quality, relevant to the target audience, and incorporates the identified keywords naturally.
Monitor and address technical issues that could affect a website's performance in search engines, such as broken links, crawl errors, site speed optimization, mobile responsiveness, and more.
Develop a strategy to acquire high-quality backlinks from authoritative websites, which can improve a website's authority and trustworthiness in the eyes of search engines.
Use various SEO tools to track and measure key performance metrics such as organic traffic, keyword rankings, click-through rates, and conversions. Prepare regular reports to communicate progress and results.
Collaborate with content creators to develop a content strategy that aligns with SEO goals, creates valuable content for the audience, and addresses the interests and needs of users.