Job Title: SEO Executive
Department: Marketing
Location: Chinar Park, Kolkata
Employment Type: Full-time
About the Role:
We are seeking a results-driven and detail-oriented SEO Executive to join our digital marketing team. The ideal candidate will be responsible for implementing SEO strategies that drive organic traffic, improve rankings on search engines, and enhance user experience on our web properties.
Key Responsibilities:
Conduct keyword research and analysis to identify content and optimization opportunities.
Optimize website content, landing pages, and blog posts for search engine visibility.
Perform regular on-page and technical SEO audits and recommend improvements.
Monitor and report on performance metrics such as traffic, rankings, and conversions.
Collaborate with content writers and developers to implement SEO best practices.
Conduct competitor analysis to identify gaps and opportunities in content and link strategies.
Stay updated on search engine algorithm changes and industry trends.
Manage and grow backlinks through ethical link-building strategies.
Use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar to evaluate and improve SEO performance.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field (preferred).
0-1 years of proven experience in SEO or digital marketing.
Strong understanding of search engine algorithms and ranking factors.
Experience with website analytics tools (Google Analytics, GSC, etc.).
Familiarity with CMS platforms (e.g., WordPress, Shopify, etc.).
Basic understanding of HTML/CSS is a plus.
Excellent communication and analytical skills.
Preferred Skills:
Experience with local SEO and e-commerce SEO.
Ability to work independently and manage multiple projects.
Strong problem-solving and critical thinking abilities.