We are seeking a results-driven and detail-oriented SEO Executive to manage and optimize our hotel's online presence. The role focuses on increasing the hotel's visibility in search engines, driving direct bookings, and improving online brand authority through on-page, off-page, and local SEO strategies.
Key Responsibilities
Conduct comprehensive keyword research for hotel services, room types, and local attractions.
Optimize on-page elements including meta tags, headers, internal links, and image alt attributes across hotel website pages.
Execute local SEO strategies including Google Business Profile optimization, citation building, and managing online reviews.
Develop and manage a content strategy for blogs, destination guides, and seasonal offers.
Perform regular technical SEO audits and coordinate with developers to resolve site issues (e.g., speed, mobile usability, crawl errors).
Implement and monitor schema markup relevant to hotels (e.g., reviews, address, price range).
Monitor and build backlink profiles through outreach and partnerships with travel websites and bloggers.
Analyze performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Track SEO KPIs such as keyword rankings, traffic growth, bounce rates, and conversion rates.
Stay updated with the latest search engine algorithms and hospitality marketing trends.