Role: SEO Manager
Shift: Day shift
Experience: 3 - 6 years
Package: 20000 - 30000 CTC/month (Negotiable)
Work Mode: Work from office
JD:
At URL Factory Private Limited, we specialize in delivering innovative digital solutions tailored to boost online visibility and performance. We are looking for a motivated and results-oriented SEO Manager to join our growing team in Salem. This is an exciting opportunity to contribute to high-impact SEO strategies and grow your career in a fast-paced digital environment.
Job Overview
An SEO Manager is responsible for developing and implementing effective search engine optimization strategies to improve a website’s visibility in search engine results. Their main goal is to increase organic traffic, enhance user experience, and drive high-quality leads or conversions
Key responsibilities:
- To boost the website’s visibility in search results through technical, on-page, and off-page SEO strategies, resulting in increased traffic and business growth
- Oversee SEO efforts across all digital platforms, collaborate with content creators and developers, monitor performance, and adapt strategies based on data and industry changes
- Higher search engine rankings for target keywords, growth in organic traffic, improved click-through and conversion rates, monthly/quarterly performance reports
Required qualifications
- A bachelor’s degree in marketing, digital marketing or a related field. Master’s is an added advantage
- 4-6 years of experience in SEO manager role is preferred
- Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Experience with content management systems (CMS) and website optimization platforms, like WordPress
- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the search landscape
- Optimize website content, including meta tags, headings, URLs, and on-page elements to improve search engine rankings
- Monitor and report on keyword rankings, organic traffic, and other SEO metrics to track progress and provide actionable insights
Preferred Qualifications
- Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies
- Bachelor's degree in Marketing, Business, or a related field
- Experience in e-commerce SEO and local SEO
- Familiarity with SEO tools like SEMrush, Ahrefs, Moz Pro etc. is an added advantage
- Knowledge of technical SEO, including speed optimization for web
- Detail-oriented with strong organisational and project management skills
- Familiarity with social media marketing and its impact on SEO, Experience with SEO testing and experimentation.
- Strong project management skills to handle multiple SEO initiatives simultaneously.