Athom Trends Pvt Ltd (Athomliving.com) Brand Executive interns • Developing and executing brand strategies:This includes defining the brand's positioning, messaging, and visual identity, as well as creating and implementing marketing campaigns to build brand awareness and drive engagement. • Conducting market research:Understanding consumer behavior, market trends, and competitor activities is crucial for effective brand building. • Managing brand consistency:Ensuring that the brand's visual and verbal identity is consistently represented across all channels and marketing materials. • Collaborating with cross-functional teams:Working closely with marketing, product development, sales, and other teams to integrate brand strategies into business initiatives. • Monitoring and evaluating brand performance:Tracking key brand metrics, such as brand awareness, perception, and sentiment, and making data-driven recommendations for optimization. • Building and maintaining relationships:Establishing connections with key stakeholders, including customers, partners, and the community, to foster brand loyalty and advocacy. • Social Strategy : It involves defining objectives, identifying the target audience, selecting the right platforms, creating engaging content, and analyzing performance to optimize the strategy. Skills :- • Masters degree in marketing, communications, or a related field . • Strong understanding of brand strategy, marketing principles, and consumer behavior . • Excellent communication, presentation, and interpersonal skills . • Proficiency in market research and data analysis . • Project management and budgeting skills . • Ability to work collaboratively and manage multiple projects . • Creativity and innovative thinking . • Up-to-date knowledge of industry trends and best practices .