Key Responsibilities:
Plan, implement, and manage sponsored ad campaigns (Sponsored Products, Sponsored Brands,
Sponsored Display) on Amazon.
Perform detailed keyword research, competitor analysis, and audience targeting to optimize ad
performance.
Monitor campaign performance daily and make data-driven decisions to improve ROI, ACoS, and
conversion rates.
Manage budgets, bidding strategies, and campaign structures to maximize sales within allocated
ad spend.
Generate weekly/monthly reports on ad performance, highlighting key insights and
improvement opportunities.
Coordinate with the catalog/content team to ensure listings are optimized for SEO and ad
performance.
A/B test ad creatives, headlines, and targeting methods to improve engagement and sales.
Stay updated with Amazon’s evolving ad tools, trends, policies, and best practices.
Work closely with the sales, branding, and D2C teams to align campaigns with overall marketing
strategy.