Develop and implement marketing strategies to increase occupancy, bookings, and revenue.
Conduct market research to understand customer trends, competitor activities, and industry updates.
Create annual marketing plans aligned with business goals.
Maintain and strengthen the hotel/resort’s brand identity.
Ensure consistent branding across all marketing channels—online, print, and in-property materials.
Assist in developing promotional content, brochures, menus, and signage.
Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube).
Oversee website content, SEO, SEM, and online visibility.
Monitor online reviews on OTA platforms (Booking.com, Agoda, MakeMyTrip) and respond professionally.
Run paid campaigns (Google Ads, Meta Ads) to boost bookings and event inquiries.
Work closely with the sales team to create packages, promotions, and special offers.
Plan seasonal campaigns, festive promotions, and partnership programs.
Track and analyze sales performance and customer acquisition data.
Develop loyalty programs and maintain long-term customer relationships.
Organize guest engagement activities, hotel events, and themed promotions.
Ensure high levels of guest satisfaction through coordinated marketing initiatives.
Prepare engaging content for digital channels, newsletters, and PR.
Coordinate with photographers/videographers for professional shoots.
Manage press releases, media relations, and influencer collaborations.
Promote banquets, conferences, weddings, and corporate events.
Build relationships with event planners, corporate clients, and travel agencies.
Participate in trade shows, tourism fairs, and networking events.
Prepare and monitor the annual marketing budget.
Track ROI for campaigns and provide regular reports to management.
Optimize marketing spending for maximum profitability.
Supervise the marketing team and external agencies.
Coordinate with operations, F&B, sales, and HR for internal promotions.
Ensure timely execution of all campaigns and marketing activities.