Develop and implement comprehensive marketing strategies to increase brand awareness, market share, and revenue.
Plan and manage marketing campaigns across multiple channels including digital, print, social media, email, and events.
Conduct market research to identify trends, customer needs, and competitive landscape.
Collaborate with sales, product development, and creative teams to align marketing strategies with business goals.
Oversee content creation including advertising, social media posts, blog articles, and promotional materials.
Manage the marketing budget and optimize spend based on campaign performance and ROI analysis.
Track and report on marketing metrics and KPIs to evaluate campaign effectiveness and inform future strategies.
Lead and mentor the marketing team to foster creativity, innovation, and professional development.
Coordinate with external agencies, vendors, and partners as needed.
Ensure brand consistency across all marketing initiatives.