We are seeking a dedicated and innovative Marketing Executive to join our dynamic team in the Information Technology and Services industry. This position requires a strategic thinker with a solid understanding of market research and customer engagement strategies in the technology sector. The Marketing Executive will collaborate closely with other departments, particularly sales and product development teams. The Marketing Executive will also explore new marketing technologies and platforms to enhance our outreach and engagement with potential clients.
Responsibilities
Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
Conduct thorough market research to identify trends, customer needs, and competitive landscape.
Collaborate with sales and product teams to create targeted marketing campaigns that drive lead generation.
Analyze marketing performance metrics and prepare reports to present findings and recommendations to management.
Coordinate with external vendors and agencies to enhance marketing initiatives and ensure high-quality deliverables.
Stay informed about industry developments and emerging technologies to keep the marketing strategy relevant and effective.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience in a marketing role atleast 1 yr experience.
Exceptional written and verbal communication skills, with a keen eye for detail.
Confidence in public speaking and product presentation.
Strong negotiation and persuasion abilities.
Proficiency in marketing automation tools and CRM software.