Job Title: Marketing Executive
Company: Bhaav Dekho
Location: Varanasi
Job Type: Full-time/Part-time
Bhaav Dekho is a powerful mobile and web platform designed to empower buyers and sellers in local mandis by providing real-time price updates, vendor listings, and marketplace trends. Whether you're a wholesaler, trader, or daily buyer, Bhaav Dekho helps you make smarter and faster pricing decisions by bringing transparency and convenience to the traditional mandi ecosystem.
We are seeking a creative and performance-driven Marketing Executive to lead the outreach and growth initiatives for Bhaav Dekho. You will play a key role in connecting with local mandi stakeholders, creating awareness, driving app installs, and fostering a vibrant user base of vendors and buyers.
Design and execute targeted marketing campaigns to promote the Bhaav Dekho platform.
Develop communication strategies for different mandi segments (retailers, wholesalers, farmers).
Create and manage engaging content on platforms such as Facebook, Instagram, and WhatsApp.
Build relationships with mandi traders, local influencers, and community leaders.
Plan and execute on-ground activation campaigns within mandis and nearby market areas.
Drive user acquisition through partnerships, referrals, and vendor registration drives.
Monitor and analyze campaign performance, making data-driven adjustments.
Conduct surveys and market research to understand pricing trends and user needs.
Stay informed about competitors, market dynamics, and regulatory changes in the agri-commerce space.
Bachelor's degree in Marketing, Business, Agriculture, or related fields.
0–2 years of marketing experience, preferably in agritech, local commerce, or mobile platforms.
Strong understanding of digital marketing, local promotion strategies, and user engagement.
Excellent communication in Hindi and English; additional local dialects a plus.
Ability to coordinate with on-ground field teams and vendors.
Familiarity with running Facebook and Google Ads is an advantage.
Competitive salary with performance-based bonuses.
A chance to shape an impactful product addressing a real need in India's mandi network.
A collaborative work environment where innovation and initiative are valued.
Career advancement opportunities as we scale across cities.
If you're ready to drive change at the grassroots level and bring mandi users into the digital fold, we’d love to meet you.
Apply now by sending your resume to tushark690@gmail.com