Study market trends, competitors, and customer behavior.
Collect and analyze data to create effective strategies.
Build and maintain a strong company brand image.
Manage logo, tagline, social media campaigns, and promotional materials.
Run campaigns on social media platforms (Facebook, Instagram, LinkedIn, YouTube).
Handle Google Ads, SEO, and email marketing.
Generate qualified leads and support the sales team.
Create presentations, brochures, and proposals for clients.
Organize trade shows, exhibitions, seminars, and product launches.
Track campaign performance and optimize results.
Build and maintain strong relationships with customers.
Gather feedback and improve customer experience.
Develop engaging content: blogs, videos, posts, advertisements, and press releases.
Measure ROI (Return on Investment) of campaigns.
Prepare weekly and monthly performance reports.
👉 For a Solar Company Marketing Job, the responsibilities also include:
Educating customers about the benefits of solar energy.
Promoting government schemes like PM Surya Ghar Yojana.
Building and managing relationships with dealers, retailers, and channel partners.