Conduct regular market research and field visits to collect data on competitors, pricing, new products, and market movements.
Identify emerging trends, customer preferences, and potential business opportunities.
Maintain and update market intelligence databases.
Prepare detailed market analysis and competitor reports for management.
Support the marketing and sales teams with actionable insights for product positioning, pricing, and promotion strategies.
Gather feedback from retailers, distributors, and customers to assess market demand and satisfaction.
Monitor industry developments, government policies, and economic indicators that may impact the business.
Collaborate with internal teams to share findings and contribute to strategic planning.
Ensure timely submission of reports and presentations on market trends.
Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
1–3 years of experience in market research, field sales, or business intelligence (freshers can also apply for junior roles).
Strong analytical and problem-solving skills.
Excellent communication and presentation abilities.
Proficiency in MS Excel, PowerPoint, and data analysis tools.
Ability to work independently and conduct on-ground market studies.
Attention to detail and a proactive attitude.