Key Responsibilities:
Developing and Implementing Marketing Strategies:
This involves creating and executing plans to achieve marketing objectives, often aligning with overall business goals.
Managing Marketing Campaigns:
This includes planning, coordinating, and overseeing various marketing initiatives across different channels, such as digital, social media, email, and traditional advertising.
Analyzing Data and Measuring Results:
Marketers track and analyze key performance indicators (KPIs) to assess the effectiveness of campaigns and make data-driven decisions.
Building Brand Awareness and Customer Relationships:
This involves creating a positive brand image and fostering relationships with customers through various marketing activities.
Creating Content and Engaging with Audiences:
Marketers develop content (e.g., blog posts, social media updates, videos) and engage with target audiences through various online and offline channels.
Managing Budgets and Resources:
Marketers are responsible for managing marketing budgets and allocating resources effectively.
Staying Up-to-Date with Marketing Trends:
The marketing landscape is constantly evolving, so staying informed about the latest trends and technologies is crucial.
Collaborating with Other Teams:
Marketing professionals often work closely with sales, product development, and other teams to ensure alignment and achieve common goals.
Types of Marketing Roles:
Marketing Manager: Oversees all aspects of a company's marketing efforts.
Digital Marketing Manager: Focuses on online marketing activities, including social media, SEO, and online advertising.
Content Marketing Manager: Creates and manages content strategies for various platforms.
We are looking for a Marketing Executive to join our team at Rupesh Consultancy to help plan and execute marketing campaigns. This role involves both online and offline promotions, customer engagement and branding activities. The position offers an in-hand salary of ₹25000 - ₹40000 and growth opportunities in the field.
Key Responsibilities:
Assist in planning and executing marketing campaigns
Coordinate with vendors, partners and internal teams
Handle promotions, events and BTL (Below The Line) marketing activities
Collect market data and competitor insights
Support lead generation, build brand's image and awareness
Conduct market research, develop advertising strategies and create campaigns
Manage your brand’s social image on channels like Instagram, Facebook, YouTube etc.
Job Requirements:
The minimum qualification for this role is Graduate and 1 - 3 years of experience. The position also requires strong communication skills, basic knowledge of marketing tools, AI tools and a creative approach.
SEO Specialist: Optimizes websites and content for search engines.
Marketing Analyst: Analyzes data to provide insights and recommendations for marketing strategies.
Marketing Coordinator: Supports marketing teams with administrative and project management tasks.