Strategy Development & Execution:
Create and implement digital marketing strategies across SEO, SEM, social media, email marketing, and content channels.
Develop integrated campaigns that support the business objectives of both Gonukkad and our merchant partners.
Campaign Management:
Plan, execute, and monitor digital campaigns to drive online traffic, lead generation, and brand awareness.
Optimize campaigns based on data insights and industry trends.
Analytics & Reporting:
Use tools like Google Analytics, AdWords, and other platforms to track and report on campaign performance.
Provide actionable insights to improve ROI and refine marketing strategies.
Content & Website Management:
Collaborate with content creators and web teams to ensure that website content is optimized for search engines and user engagement.
Ensure brand consistency across all digital channels.
Collaboration & Vendor Management:
Work closely with sales, account managers, and external agencies to ensure cohesive marketing efforts.
Manage digital marketing budgets and vendor relationships effectively.
Team Leadership:
Mentor and guide junior marketing staff, fostering a culture of innovation and continuous learning.