Campaign Planning & Execution
Develop and implement offline marketing strategies (print, outdoor, events, etc.).
Organize promotional activities such as exhibitions, trade fairs, roadshows, and product launches.
Ensure branding consistency across all offline channels.
Brand Promotion
Design and distribute flyers, brochures, posters, standees, and other promotional materials.
Manage outdoor advertising like hoardings, billboards, and transit ads.
Event & Activation Management
Coordinate with vendors, agencies, and event organizers.
Execute Below-the-Line (BTL) activities such as sampling, stalls, and sponsorships.
Market Research & Analysis
Identify potential offline marketing opportunities.
Monitor competitor activities in offline channels.
Collect customer feedback during offline campaigns.
Budgeting & Reporting
Manage offline marketing budgets and optimize costs.
Track ROI of campaigns and prepare performance reports.
Collaboration
Work closely with sales and branding teams to support business objectives.
Liaise with printing vendors, designers, and local partners.