The Marketing Executive will support the planning and execution of strategic and tactical marketing campaigns aimed at increasing brand awareness, lead generation, and customer engagement. This role involves analyzing marketing data, conducting market research, and coordinating with internal teams to drive effective marketing efforts.
Responsibilities:
Analyze marketing metrics and key performance indicators (KPIs) to gain insights into the effectiveness of current campaigns.
Utilize tools such as Google Analytics, social media analytics, and other relevant platforms to track and measure campaign performance.
Conduct market research to identify industry trends, competitive landscapes, and potential opportunities for growth.
Provide recommendations based on market analysis to enhance the company's marketing strategies. Work closely with the marketing team to develop comprehensive marketing plans aligned with business objectives.
Use data-driven insights to propose innovative strategies for customer acquisition, engagement, and retention. Implement strategies to optimize customer acquisition and retention rates.
Identify areas for improvement and develop tactics to reduce churn rates and increase customer lifetime value. Collaborate with cross-functional teams, including sales, product development, and design, to ensure alignment and integration of marketing initiatives.
Assist in the execution of marketing campaigns, including content creation, social media management, and other promotional activities.
Qualification:
Graduation in Marketing & relevant field.
Skill:
Strong analytical skills with the ability to interpret data and draw actionable conclusions.
Knowledge of digital marketing channels, social media platforms, and analytics tools.
Excellent communication and interpersonal skills.
Self-motivated with a proactive and creative approach to problem-solving.