Email Marketing Executive

Designation : Email Marketing Executive

Company : WGBL India Pvt Ltd

Interview & Work Location :BTW Visa Services India Pvt Ltd

Office No.B.14,Ground Floor, Civic Center,

MMGS Marg, Dadar East, Dadar, Mumbai, 400014

https://share.google/0kCds4yCMFuLYPwZ

Salary : 22,000-23,000 /- Gross Per Month

Probation Period : 06 Months

Monday to Saturday -10 AM to 07 PM

Core Duties and Responsibilities

1. Strategy and Planning

● Develop Strategy and Calendar: Collaborate with the wider marketing team

to define the overall email strategy, aligning it with key business objectives

(e.g., lead generation, customer retention). Create and manage the email

marketing calendar for all campaigns, including newsletters, promotions,

and automated sequences.

● Audience Segmentation: Define, build, and maintain target audience

segments based on demographics, purchase history, behavior, and

preferences to ensure messaging is relevant and highly targeted.

● Goal Setting: Set measurable Key Performance Indicators (KPIs) such as

open rate, click-through rate (CTR), conversion rate, and Return on

Investment (ROI) for all campaigns.

2. Content Creation and Design

● Copywriting: Write clear, persuasive, and error-free copy for subject lines,

preheader text, email body content, and compelling Calls-to-Action (CTAs)

to maximize opens and clicks.

● Email Design and Templates: Create or manage the design of visually

appealing, mobile-responsive email templates using an Email Service

Provider (ESP) or basic HTML/CSS.

● Brand Consistency: Ensure all email creatives and messaging are

consistent with the company's brand guidelines, style, and tone of voice.

3. Campaign Execution and Automation

● Platform Management: Build, configure, and deploy email campaigns using

an Email Service Provider (ESP) such as Mailchimp, HubSpot, or Klaviyo.

● A/B Testing: Design and execute split tests on critical elements (e.g., subject

lines, send times, content blocks, CTAs) and use the results to optimize

future sends.

● Marketing Automation: Set up and manage automated email workflows, or

drip campaigns, for the customer lifecycle, including:

○ Welcome and onboarding series for new subscribers.

○ Abandoned cart and browse abandonment reminders.

○ Post-purchase follow-ups and re-engagement campaigns.

● List Hygiene: Maintain the health and accuracy of the subscriber database

by regularly cleaning lists, processing opt-outs, and managing bounces.

4. Analysis, Reporting, and Optimization

● Track Key Metrics: Monitor real-time and post-campaign performance

across all key metrics:

○ Deliverability: Bounce rate, spam complaint rate, and sender

reputation.

○ Engagement: Open Rate (target: 20-25%), Click-Through Rate (target:

2-5%), and Click-to-Open Rate (CTO).

○ Conversion: Conversion Rate (target: 1-3%) and revenue attribution.

● Performance Reporting: Generate detailed reports and present data-driven

insights and actionable recommendations to stakeholders on campaign

ROI and subscriber behavior.

● Optimization: Continuously refine the email strategy based on analytical

findings and test results to improve engagement and conversion rates.

5. Compliance and Deliverability

● Legal Compliance: Ensure all campaigns strictly adhere to international

email marketing regulations, including the GDPR (General Data Protection

Regulation) and the CAN-SPAM Act, particularly concerning obtaining

consent and providing clear opt-out options.

● Deliverability Management: Monitor technical elements like SPF, DKIM, and

DMARC to maintain a high sender reputation and ensure emails land in the

inbox, not the spam folder.

Key Skills and Qualifications

Skill Category Examples

Technical Skills Proficiency in Email Service Providers (e.g., HubSpot, Klaviyo),

basic HTML/CSS for email customization, Google Analytics,

and CRM systems (e.g., Salesforce).

Soft Skills Excellent written communication and copywriting, strong

attention to detail, analytical thinking, creativity, and project

management abilities.

Foundational

Knowledge

Understanding of A/B testing, audience segmentation,

customer lifecycle marketing, and regulatory compliance.

• इस फुल टाइम मार्केटिंग Job में 0 - 1 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।

इस Email Marketing Executive जाब के बारे में अधिक जानकारी

1. इस Email Marketing Executive जाब के लिए आवेदन करने के लिए पात्रता मानदंड क्या है?
   Ans: उम्मीदवार ग्रेजुएट होना चाहिए और उसके पास 0 - 1 वर्षो का अनुभव होना चाहिए।
2. मैं इस जाब की रोल के लिए कितने वेतन की उम्मीद कर सकता हूं?
   Ans: आप ₹22000 - ₹23000 प्रति महीने के वेतन की उम्मीद कर सकते हैं जो आपके इंटरव्यू पर निर्भर करता है। यह मुंबई में एक फुल टाइम जाब है।
3. इस Email Marketing Executive जाब के लिए कितने कार्य दिवस हैं?
   Ans: इस Email Marketing Executive जाब के लिए कार्य दिवस 6 दिन का होगा।
4. क्या इस Email Marketing Executive जाब के लिए आवेदन करते समय या इस जाब को ज्वाइन करने के बाद कोई शुल्क भी लागू होता है?
   Ans: नहीं, इस Email Marketing Executive जाब के लिए आवेदन करते समय या इस जाब को ज्वाइन करने के बाद कोई भी शुल्क नहीं लगता है !
5. क्या यह Email Marketing Executive जाब घर से किया जा सकता है?
   Ans: नहीं, यह जाब घर से ऑनलाइन नहीं किया जा सकता है।
6. इस Email Marketing Executive जाब के लिए कितनी रिक्तियां हैं?
   Ans: Btw Financial Services & Imf Private Limited में तत्काल Email Marketing Executive के लिए 20 रिक्तियां हैं!
7. इस Email Marketing Executive जाब के लिए कौन आवेदन कर सकता है?
   Ans: पुरुष और महिला दोनों उम्मीदवार इस मार्केटिंग जाब के लिए आवेदन कर सकते हैं।
8. इस Email Marketing Executive जाब के लिए टाइमिंग क्या है?
   Ans: इस Email Marketing Executive जाब में टाइमिंग 10:00 AM - 07:00 PM है।