· Understands automobiles by studying characteristics, capabilities, and features.
· Turns customers into buyers by matching them with their ideal car.
· Qualifies buyers by understanding their requirements and interests and matching these interests to various car models.
· Demonstrates vehicle features and takes customers on test drives.
· Demonstrates automobiles by explaining warranties and services.
· Closes sales by overcoming objections, asking for sales, negotiating prices, and completing sales and purchasing contracts.
· Provides sales management information by completing reports.
· Assists with the setup of the showroom and displays.
· Updates job knowledge by participating in educational opportunities and reading professional publications.
· Enhances dealership reputation by accepting ownership for accomplishing new and different requests.