- Develop and implement B2B marketing strategies targeting businesses, enterprises, and institutions interested in electronic recycling solutions.
- Create tailored marketing campaigns and materials for B2B audiences, highlighting the value proposition and benefits of our electronic recycling products.
- Identify and engage potential B2B clients through targeted outreach, presentations, and networking at industry events.
- Collaborate with the sales team to generate leads, nurture relationships, and support the sales process through marketing collateral and resources.
- Conduct market research to understand B2B trends, pain points, and opportunities, adapting marketing strategies accordingly.
- Create and manage B2B-focused content, including case studies, whitepapers, and presentations, showcasing the efficacy and sustainability impact of our products.
- Analyze B2B marketing performance metrics to measure ROI and optimize strategies for maximum impact.