A Relationship Manager (RM) for Current Account and Savings Account (CASA) in a bank focuses on developing and maintaining relationships with new and existing customers to grow the bank's liabilities (CASA) portfolio. This role involves acquiring new customers, cross-selling other banking products, providing excellent customer service, and ensuring customer satisfaction and retention.
Key Responsibilities of a CASA Relationship Manager:
Customer Acquisition:
Sourcing new CASA customers through various channels, including individual efforts and acquisition teams.
Relationship Building:
Developing and deepening relationships with existing and new customers, understanding their financial needs, and providing tailored banking solutions.
Cross-selling:
Promoting and selling other bank products and services to existing CASA customers, such as loans, insurance, and investment products.
Customer Service:
Providing excellent customer service, addressing queries and complaints promptly, and ensuring customer satisfaction.
Sales Targets:
Achieving individual and team sales targets for CASA acquisition, deposit growth, and cross-selling.
Relationship Management:
Maintaining complete and accurate records of customer interactions and transactions.
Product Knowledge:
Staying up-to-date on bank products and services, and informing customers about new offerings and enhancements.
Compliance:
Ensuring all sales and customer interactions adhere to bank policies and regulatory guidelines.