Regularly visit and engage with distributors to drive primary orders and resolve operational issues.
Monitor distributor stock levels, ageing inventory, and timely order fulfillment.
Work closely with distributors' salesmen to drive secondary sales in retail outlets.
Identify and onboard new retail outlets and sub-stockists to expand channel coverage.
Execute trade promotions, new product placements, and schemes through distributors.
Ensure billing, delivery, and claim settlement is smooth and as per company policy.
Track sales targets, push SKUs as per priority, and report daily market activities.
Gather competitor intelligence (pricing, schemes, availability) and update managers.
Conduct market audits to ensure product visibility, merchandising, and branding.
Train distributor staff and retail partners on product USPs and sales practices.