A role titled "App Sign Up Executive" is not a standard industry position. The responsibilities described by this term likely fall under a variety of different marketing, support, or operations roles, including a User Acquisition Executive, App Marketing Executive, or Registration Specialist.
Based on common business functions related to an app's sign-up process, here is a consolidated job description.
Job Title: User Acquisition & App Registration Executive
Job Summary
The User Acquisition & App Registration Executive is responsible for driving new user registrations and ensuring a smooth, successful sign-up process for the company's mobile application. This role involves executing marketing strategies to attract potential users, managing the registration funnel, providing support to new users during onboarding, and analyzing data to optimize the sign-up flow and reduce user drop-off.
Key Responsibilities
User Acquisition and Marketing
Plan and execute strategies to acquire new app users through various digital marketing channels, including social media, search engines (ASO/SEO), email campaigns, and partnerships.
Help optimize app store listings (App Store and Google Play) to improve search rankings and drive organic discovery.
Collaborate with marketing teams to launch integrated marketing campaigns that drive user acquisition and engagement.
Registration Funnel Management
Analyze the registration process to identify and remove user drop-off points, improving overall conversion rates.
Track and report on key registration metrics, such as cost per acquisition (CPA), conversion rates, and user engagement.
Coordinate with product and development teams to ensure the sign-up process is intuitive, fast, and bug-free.
Conduct A/B testing on different sign-up flows and creative assets to identify the most effective strategies.
New User Support and Onboarding
Provide support to users experiencing issues during the registration process, offering troubleshooting and guidance.
Develop and maintain documentation, such as FAQs and video tutorials, to assist users with the sign-up and onboarding process.
Coordinate with customer support teams to resolve more complex registration issues and ensure a seamless user experience.
Reporting and Analysis
Regularly monitor and analyze key performance indicators (KPIs) related to user sign-ups and funnel performance.
Present findings and strategic recommendations to management and other stakeholders.
Stay updated on industry trends and best practices in user acquisition and mobile app onboarding.
Qualifications
A bachelor's degree in Marketing, Business, or a related field.
Proven experience in a user acquisition, digital marketing, or app registration-related role.
Strong analytical skills with a data-driven approach to problem-solving.
Familiarity with marketing platforms (e.g., Meta/Facebook Ads, Google Ads) and analytics tools (e.g., AppsFlyer, Firebase).
Excellent communication skills, both written and verbal, for coordinating with internal teams and supporting users.
A high degree of ownership and self-motivation in achieving user growth targets.