Client Styling & Advice:
Help customers choose the right products for their needs (e.g., running, gym, yoga, casual wear).
Understand each customer’s preferences, body type, and activities to recommend the best styles and fits.
Offer advice on creating complete outfits from head to toe, including shoes, accessories, and workout gear.
Product Knowledge & Trend Awareness:
Stay up-to-date with the latest trends in sportswear and athleisure.
Be knowledgeable about fabric, technology (e.g., moisture-wicking, breathability), and brand offerings.
Customer Experience:
Provide excellent customer service by listening to customer needs and giving tailored recommendations.
Create a welcoming shopping experience by helping with product fitting, colour matching, and styling advice.
Personal Shopping:
Help customers select items for specific occasions like workouts, outdoor activities, or travel.
Assist customers in building a versatile wardrobe that combines functionality with style.
Store Presentation & Merchandising:
Ensure that the store or display is neatly arranged, with items easy to find.
Help highlight the latest collections and top-selling items to boost sales.
Sales & Upselling:
Recommend additional items or matching accessories to complete the customer's look.
Meet personal sales targets by driving product recommendations that align with customer needs.
Brand Representation:
Represent the brand’s identity and values by wearing and promoting the company’s sportswear and lifestyle products.
Required Skills & Qualifications:
Experience in retail or as a stylist, especially in sportswear, athleisure, or lifestyle fashion.
Strong knowledge of sportswear trends, fabric types, and comfort-focused fashion.
Great communication and customer service skills.
Ability to help customers feel confident and stylish while wearing active or casual wear.
Knowledge of how sportswear can perform in various activities (e.g., running, yoga, hiking).
Key Result Areas (KRA) for Fashion Consultant – Sportswear & Lifestyle
Customer Satisfaction:
Ensure high customer satisfaction by offering helpful, personalized service that meets their needs.
Track and gather feedback to improve service and product knowledge.
Sales Performance:
Achieve monthly or quarterly sales targets by recommending the right sportswear and accessories to customers.
Focus on increasing average transaction value by suggesting complementary items (e.g., shoes, bags, water bottles).
Product Knowledge & Trend Expertise:
Stay informed about the latest trends in sportswear and active lifestyle fashion.
Educate customers on the benefits of the products, such as fabric technology, comfort, and durability.
Store Presentation:
Ensure that displays are neat, attractive, and reflect the current season or promotions.
Help in organizing product displays and ensure that the store looks visually appealing.
Customer Loyalty & Retention:
Build a loyal customer base through excellent service and personalized advice.
Encourage repeat business by following up with customers, offering new arrivals, and suggesting products based on past purchases.
Team Collaboration:
Work with the store team to maintain stock levels, organize promotions, and ensure customers have a seamless shopping experience.
Share knowledge with colleagues to improve overall team performance.