This is a full-time, Work From Office role based on Karve Road, Pune, with hours from 10 AM to 7 PM. We're looking for someone between 20 and 30 years old with 2 to 3 years of hands-on digital marketing experience.
As a Senior Digital Marketing Executive, you'll be responsible for:
Planning and running our SEO, SEM, social media, and email marketing campaigns.
Optimizing paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to get the best return on investment.
Managing and growing our social media presence through smart content and engagement.
Doing advanced SEO tasks, including building backlinks, performing technical audits, and analyzing competitors.
Creating and managing complex automation workflows using tools like Make.com and n8n (this is a big plus!).
Running A/B tests for emails, landing pages, and ads to see what works best.
Analyzing campaign performance, reporting on it, and suggesting clear strategies for improvement.
Mentoring junior team members and working closely with design, content, and tech teams.
Staying updated on the latest digital marketing trends, tools, and best practices, especially in automation.
You should be proficient with or quick to learn:
Google Analytics
Google Ads
Meta Ads Manager (Facebook/Instagram)
SEMrush
HubSpot (Marketing Hub)
Email marketing tools
Canva / Adobe Photoshop
WordPress / other CMS Platforms
Microsoft Excel (for analytics and reporting)
Excellent communication skills
Strong strategic thinking
Ability to demonstrate team leadership
Sharp analytical thinking
High creativity
Effective time management
Strong problem-solving abilities
Great at collaboration
Highly adaptable
Exceptional attention to detail
SEO (both on-page and off-page)
SEM / Paid Campaigns expertise
Social Media Strategy development
Email Marketing & Automation
Conversion Rate Optimization (CRO)
Web Analytics & Reporting
Content Marketing understanding
Digital Campaign Management
E-commerce Marketing knowledge
A Bachelor's degree in Marketing, Digital Media, Communications, or a related field (a Master's degree is a plus).
2 to 3 years of hands-on experience in digital marketing roles.
A strong portfolio showing successful digital campaigns, SEO improvements, or growth in lead generation.
Apply Online https://www.btwgroup.co/careers