About the Role:
· A digital marketing role focuses on promoting services online. It involves using various digital channels like social media, search engines, email, and websites to reach target audiences, drive traffic, engage users, and ultimately increase sales or brand awareness. Digital marketers utilize a mix of creativity, analytical skills, and technology to achieve these goals.
Full job description:
Website Traffic: Increase website traffic through organic and paid channels.
Lead Generation: Generate leads through various digital marketing activities.
Conversion Rate: Improve the conversion rate of website visitors into customers.
Return on Investment (ROI): Maximize the ROI of digital marketing campaigns.
Social Media Engagement: Increase engagement on social media platforms (likes, shares, comments, etc.).
Brand Awareness: Increase brand awareness through digital channels.
Cost per Acquisition (CPA): Reduce the cost of acquiring new customers.
Click-Through Rate (CTR): Improve the CTR on online advertisements.
Open and Click-Through Rates for Email Campaigns: Improve email marketing performance.