Content Creation & Management
Develop, plan, and schedule engaging content (photos, videos, reels, stories, blogs, etc.) for all social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
Collaborate with the design team for product shoots, festival campaigns, and promotional creatives.
Ensure all content reflects brand guidelines, tone, and quality standards.
Social Media Strategy
Create monthly social media calendars aligned with product launches, festivals, and campaigns.
Plan and execute paid promotion campaigns to increase visibility and followers.
Community Management
Monitor and respond to customer comments, messages, and feedback on social media platforms.
Maintain a positive brand image through professional and timely communication.
Performance & Analytics
Track and analyze key metrics (engagement, reach, conversion, ROI).
Prepare monthly reports highlighting performance insights and improvement plans.
Campaign Execution
Coordinate influencer collaborations, contests, and giveaways.
Assist in executing marketing campaigns for special occasions, festivals, and new product launches.
Digital Marketing Support
Work with the team for Google Ads, SEO, and email marketing as needed.
Support online order promotions and customer engagement initiatives.
Strong knowledge of all major social media platforms.
Creative mindset with attention to visual details and trends.
Excellent communication and copywriting skills.
Basic knowledge of photography, video editing, and Canva/Photoshop preferred.
Data-driven approach to social media performance tracking.