Job role : responsible for developing and executing social media strategies to increase brand awareness, engagement, and leads
Job responsibilities
Content creation: Develop, write, and edit engaging content, including text, images, and videos, to promote products, highlight manufacturing processes, and tell the company's story.
Strategy and execution: Assist in developing and implementing social media strategies that align with business objectives. Schedule and publish content across various platforms like LinkedIn, Facebook, Instagram, and X (formerly Twitter).
Community management: Monitor social media channels for customer inquiries and comments, respond to messages in a timely manner, and foster a positive online community.
Paid campaigns: Create, manage, and optimize paid social media advertising campaigns to drive specific goals, such as lead generation or website traffic.
Performance analysis: Track and analyze key performance indicators (KPIs) and social media metrics. Prepare reports on performance and provide insights for future optimizations.
Collaboration: Work with graphic designers, marketing, sales, and other internal teams to ensure brand consistency across all channels and support broader marketing campaigns.
Trend monitoring: Stay up-to-date with the latest social media trends, platform updates, and digital marketing best practices to keep the company's strategy current and effective.
Required skills and qualifications
Proven experience in social media marketing or a similar role.
A bachelor's degree in Marketing, Communications, or a related field is often preferred.
Proficiency with popular social media platforms and social media scheduling tools (e.g., Hootsuite, Buffer).
Excellent written and verbal communication skills in English languages , including strong copywriting and editing abilities.
Ability to analyze data and use metrics to inform strategy.
Creativity and a strong understanding of what makes content engaging.
Strong organizational skills and the ability to manage multiple projects simultaneously.