Post engaging content regularly on our Instagram page, including Stories, Reels, and in-feed posts
Plan and maintain a content calendar that aligns with product launches, campaigns and seasonal themes
Reach out to relevant influencers on Instagram and TikTok to propose and coordinate brand collaborations
Build and maintain a structured database of influencer contacts and track the progress of each partnership
Work with our design team to get required creatives or adapt existing content for social media use
Coordinate product seeding, gifting or paid collaborations with influencers and follow up for content delivery
Monitor trends and competitor activity to suggest content ideas and new approaches
Track key metrics like reach, engagement, and follower growth and share regular performance updates