Roles and Responsibilities:
1. Social Media Content Creation & Strategy
- Develop and create high-quality, engaging, and visually appealing content (graphics, text, and short videos) for social
media platforms.
- Maintain brand consistency across all social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Write compelling and creative captions, hashtags, and post descriptions tailored to each platform.
2. Social Media Calendar & Campaign Management
- Plan and manage the social media content calendar to ensure timely and strategic posting.
- Schedule and publish content
- Collaborate with marketing and design teams to align content with brand campaigns and promotions
3. Community Engagement & Growth
- Monitor social media channels and engage with followers by responding to comments, messages, and mentions.
- Develop interactive content, such as polls, quizzes, and stories, to increase audience engagement.
- Identify and engage with influencers, brand advocates, and industry leaders to enhance brand visibility.
4. Analytics & Performance Optimization
- Track and analyze key social media metrics (reach, engagement, follower growth, etc.).
- Provide insights and recommendations based on performance data to optimize content strategies.
- Stay updated with social media trends,