1.
Content Creation & Management
Create high-quality, aesthetically pleasing content (photos, videos, reels, carousels) that showcases jewellery pieces.
Develop a consistent posting schedule across platforms (Instagram, Facebook, Pinterest, WhatsApp, etc.).
Write engaging captions, hashtags, and product descriptions that reflect the brand’s tone.
2.
Brand Promotion & Campaigns
Plan and execute social media campaigns for new arrivals, festive collections, offers, and events.
Collaborate with photographers, designers, or influencers to promote the showroom.
Promote in-store events like exhibitions, new launches, or bridal shows.
3.
Community Engagement
Respond promptly to comments, DMs, and inquiries.
Engage with followers, influencers, and relevant communities to build a loyal audience.
Monitor and moderate user-generated content (e.g., customer photos with jewellery).
4.
Analytics & Reporting
Track social media metrics (reach, engagement, follower growth, click-throughs, etc.).
Use insights to improve content strategy and increase visibility.
Provide weekly/monthly reports to management with suggestions for improvement.
5.
Customer Support & Lead Generation
Handle product inquiries, pricing questions, appointment bookings, and showroom directions.
Capture leads and pass them to the sales team for follow-up.
6.
Trend Monitoring & Innovation
Stay updated with social media trends, platform updates, and viral content styles.
Use trending audio, challenges, and visual styles (e.g., Instagram Reels trends) creatively with jewellery content.
7.
Influencer & Collaboration Management
Identify and manage relationships with local influencers, bloggers, and stylists.
Coordinate barter deals, collaborations, and shout-outs.
8.
Visual Merchandising Support
Highlight in-store displays and new collections digitally to increase showroom visits.
Collaborate with store designers and photographers to maintain aesthetic coherence.