Social Media & Digital Marketing Manager:
Are you passionate about wellness, creativity, and digital storytelling?
We’re looking for a dynamic, experienced, and multi-skilled Social Media & Digital Marketing Manager to lead the digital presence of Pooja Bedi, Happy Soul, and our associated wellness brands and YouTube channels.
This is a full-time, on-site role based out of our Mumbai office. If you live and breathe Instagram, YouTube, and digital trends — and have a flair for wellness, aesthetics, and strategy — we want you!
💼 Role & Responsibilities
Strategic Planning & Execution
Create and implement tailored digital marketing strategies for each handle (Pooja Bedi, Happy Soul, Merchants of Wellness, etc.)
Calendarize and manage content across platforms: Instagram, Facebook, YouTube, LinkedIn, Twitter (X)
Social Media Management
Daily posting, engagement, community building, and trend tracking
Create visually stunning and meaningful posts that reflect our brand ethos
YouTube Channel Management
Handle end-to-end channel operations: uploading, metadata, thumbnails, tags, playlists, growth strategies
Edit videos (reels, shorts, vlogs, interviews, podcasts, tutorials)
Performance Marketing
Plan, launch, and manage paid ad campaigns (Meta Ads, Google Ads, YouTube Ads)
Track analytics and optimize campaigns for better reach, engagement, and ROI
Content Creation
Collaborate on photo/video shoots
Create Reels, Stories, Posts, Shorts, etc. with a mix of wellness, inspiration, travel, and lifestyle content
Brand Building
Position the brand narrative consistently across all digital touchpoints
Engage with influencers, brand partners, and collaborators
Strong video editing skills (Reels/Shorts/YouTube videos) using tools like Final Cut Pro, Premiere Pro, Canva, CapCut, or similar
Proven experience in YouTube channel growth
Experience in running ad campaigns on Meta & Google platforms
Strong sense of aesthetics, wellness, storytelling, and brand voice
Excellent English communication (verbal & written)
Ability to work in a fast-paced, creative, and collaborative environment.