Key Responsibilities:
SEO Management
Execute on-page & off-page SEO strategies
Conduct keyword research, competitor analysis, and site audits
Monitor SEO performance using GA, GSC, SEMrush, Ahrefs
Social Media Optimization (SMO)
Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)
Create engaging content and drive organic reach
Stay updated with social trends and platform algorithm changes
Paid Media Campaigns
Set up and optimize Google Ads (Search, Display, YouTube)
Run Meta Ads (Facebook/Instagram) with performance tracking
Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly
Content & Creative
Write content for blogs, social media, emailers, and WhatsApp campaigns
Maintain a monthly content calendar
Coordinate with the design team for visuals aligned with brand tone
Email & WhatsApp Marketing
Build and manage email campaigns (Mailchimp, Sendinblue, etc.)
Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)
Segment audiences, track open/click rates, and improve engagement
Reporting & Analysis
Track KPIs across channels and platforms
Compile weekly/monthly performance reports with actionable insightsKey Responsibilities:
SEO Management
Execute on-page & off-page SEO strategies
Conduct keyword research, competitor analysis, and site audits
Monitor SEO performance using GA, GSC, SEMrush, Ahrefs
Social Media Optimization (SMO)
Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)
Create engaging content and drive organic reach
Stay updated with social trends and platform algorithm changes
Paid Media Campaigns
Set up and optimize Google Ads (Search, Display, YouTube)
Run Meta Ads (Facebook/Instagram) with performance tracking
Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly
Content & Creative
Write content for blogs, social media, emailers, and WhatsApp campaigns
Maintain a monthly content calendar
Coordinate with the design team for visuals aligned with brand tone
Email & WhatsApp Marketing
Build and manage email campaigns (Mailchimp, Sendinblue, etc.)
Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)
Segment audiences, track open/click rates, and improve engagement
Reporting & Analysis
Track KPIs across channels and platforms
Compile weekly/monthly performance reports with actionable insights