Roles and responsibilities
Develop, implement, and manage social media strategies to enhance brand presenceacross platforms (Instagram, Facebook, LinkedIn, etc.).
Create engaging, fashion-forward content tailored to women's apparel audiences —including posts, reels, stories, and videos.
Work closely with the design, visual merchandising, and marketing teams to ensurebrand consistency.
Monitor, analyze, and report on social media performance (engagement rates, followergrowth, traffic conversion, etc.).
Stay updated with the latest fashion trends, platform updates, and social media best practices.
Build relationships with influencers, stylists, and fashion communities to boost brandvisibility.
Handle community management — responding to comments, DMs, and engagingwiththe online audience.